Maybelline New York has named Gigi Hadid, a native of Malibu, California, as its newest spokesperson. She will be featured in a new campaign that debuts later this year.

The 19-year-old fashion model, who now lives in New York, began her career as a model for Baby Guess – followed by Guess kids, and later Guess. Since then she has since then walked the runways for Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott, and Chanel.

Hadid was recently named Rolling Stone’s 25 Hottest Sex Symbols of 2014. She was featured on the cover of the fourth installment of Carine Roitfeld’s CR Fashion Book, and has also worked with famed fashion photographers, Steven Meisel, Mario Sorrenti, Craig McDean, Bruce Weber, Gilles Bensimon, Sebastian Faena, and Ellen Von Unwerth.

Jerome Bruhat, global brand president, Maybelline, commented: “We are thrilled to welcome Gigi Hadid to Maybelline New York,” said Jerome Bruhat, Global Brand President.   “As the fashion industry’s newest ‘it’ girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life.”